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Top Jewellery Coupons, Offers and Discount Codes for May 2026

Store & Offer Category Jewellery Coupon Codes Validity
Tanishq Golden Harvest Up to 25% Off On Making Charges May 2026
CaratLane Diamond Fest Extra 10% Off On Diamond Jewellery May 2026
BlueStone Flash Sale Flat Rs 2000 Off On Rs 10000+ May 2026
PC Jewellers Akshaya Tritiya Zero Making Charges On Gold May 2026
Voylla Fashion Sale Up to 70% Off On Artificial Jewellery May 2026
Top Jewellery Coupons, Offers and Discount Codes for May 2026
Jewellery

Up To 75% OFF

+ Zero Making Charges

On Gold, Diamond & Platinum Jewellery

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About Jewellery Shopping in India

Jewellery is not just adornment in India – it's tradition, investment, emotion, and celebration! From a grandmother's heirloom necklace to a bride's bridal set, from a baby's first gold bangle to daily office wear diamonds – jewellery marks every milestone in Indian life. The Indian jewellery market is the world's second-largest, valued at over $80 billion, and deeply rooted in our culture for over 5,000 years.

However, jewellery shopping can be overwhelming and expensive. Gold prices fluctuate daily (₹5,500-7,000 per gram currently), making timing crucial. Making charges (labour costs) add 8-25% to gold jewellery prices. Diamond prices vary by cut, clarity, color, and carat (the 4Cs). Platinum costs more than gold. Even fashion jewellery has vast price ranges (₹200-20,000+). A typical Indian wedding jewellery budget ranges from ₹3 lakhs to ₹3 crores depending on family background!

This is where jewellery coupons and offers become incredibly valuable! Leading jewellers like Tanishq, CaratLane, BlueStone, PC Jewellers, and Kalyan Jewellers run promotions offering discounts on making charges (saving ₹50,000-5,00,000 on large purchases), cashback, free gold coins, and exclusive designs. Fashion jewellery brands like Voylla, Zaveri Pearls, and Sia offer flat discounts of 40-70%. PromoCodeLelo curates these offers, ensuring you get the best deal whether you're buying a ₹2,000 pendant or a ₹20,00,000 bridal set. Let's explore how to save on every type of jewellery!

Gold Jewellery - Investment Meets Tradition

Gold jewellery is the cornerstone of Indian jewellery collections! Whether for daily wear, weddings, or investment, gold remains the preferred choice. Let's navigate the world of gold jewellery shopping and savings!

**Understanding Gold Pricing**: Gold jewellery price = (Gold weight × Current gold rate) + Making charges + GST (3%). Gold rates fluctuate daily based on international markets – check rates before purchasing! 24K gold (999 purity) is too soft for jewellery, so most gold jewellery is 22K (916 purity) or 18K (750 purity). Hallmark certification (BIS logo) is mandatory and ensures purity. Always insist on hallmark jewellery – it impacts resale value significantly!

**Making Charges – Where Savings Happen!**: Making charges (₹300-1500 per gram for machine-made, ₹1000-3000+ per gram for handcrafted) are negotiable! Jewellers have flexibility here. During promotional periods (Akshaya Tritiya, Diwali, Wedding Season), brands offer 'Zero Making Charges' or 'Flat 50% Off on Making Charges' – this translates to 8-15% savings on total price. For a 50gm gold set, 50% off making charges can save ₹25,000-75,000!

**Types of Gold Jewellery**:
- **Daily Wear (₹20,000-1,00,000)**: Lightweight chains, simple rings, small earrings, pendants. Machine-made, lower making charges.
- **Occasional Wear (₹1,00,000-5,00,000)**: Heavier chains, bangles, necklaces for weddings and festivals. Mix of machine and handcrafted.
- **Bridal Wear (₹5,00,000-50,00,000+)**: Heavy sets including necklace, earrings, bangles, maang tikka. Handcrafted, intricate designs, highest making charges.
- **Temple Jewellery (₹1,00,000-20,00,000)**: Traditional South Indian designs featuring deities and temple architecture.
- **Antique Gold (₹2,00,000-30,00,000)**: Vintage finish, intricate detailing, higher making charges but timeless appeal.

**Gold Jewellery Offers & Promotions**:
- **Akshaya Tritiya (April-May)**: Biggest gold buying festival! Offers include zero making charges, free gold coins (1gm-5gm on purchases), flat discounts.
- **Diwali/Dhanteras (October-November)**: Auspicious buying period with similar offers.
- **Wedding Season (October-February)**: Bundle offers on bridal sets, free matching accessories.
- **End of Season Sales**: Less advertised but jewellers clear inventory with 5-10% discounts.

**Tanishq Golden Harvest Scheme**: Smart way to accumulate gold! Pay monthly instalments (₹2000-25,000/month) for 11-12 months, Tanishq adds bonus (1-2 months' worth), and you can purchase jewellery at maturity. Effectively gives 8-15% returns! Similar schemes from Kalyan, PC Jewellers, and GRT. Gold scheme coupons sometimes offer additional benefits.

**Gold Saving Tips**: Buy during promotional periods (save 8-15% on making charges). Compare making charges across jewellers – they vary significantly! Negotiate on making charges – yes, it's possible! Consider weight versus design – lightweight designs with less gold reduce total cost. Buy 22K for daily wear (durability), 18K for diamond-studded pieces. Always check hallmark certification. Keep invoices safely – needed for resale/exchange. Sell old gold to the same jeweller for better exchange rates.

Diamond Jewellery - Sparkle & Sophistication

Diamonds are forever – and increasingly accessible! From engagement rings to everyday diamond pendants, diamond jewellery has moved beyond elite circles to become mainstream luxury. Let's understand diamond shopping and savings!

**Understanding Diamond Pricing (The 4Cs)**:
- **Carat**: Diamond weight. 1 carat = 0.2 grams. Larger diamonds are exponentially more expensive (a 2-carat diamond costs much more than double a 1-carat).
- **Cut**: Most important for brilliance! Excellent/Very Good cut diamonds sparkle more. Poor cut diamonds appear dull even with perfect clarity.
- **Color**: Graded D (colorless) to Z (light yellow). D-F (colorless) are most expensive. G-J (near colorless) offer good value. For Indian skin tones, G-J color diamonds look stunning.
- **Clarity**: Internal flaws (inclusions) affect price. FL/IF (flawless) are rare and expensive. VVS1/VVS2 (very slight inclusions) are excellent. VS1/VS2 (very slight inclusions visible under magnification) offer great value. SI1/SI2 (slight inclusions) are budget-friendly.

**Certification is Non-Negotiable!**: Always buy certified diamonds – IGI (International Gemological Institute) and GIA (Gemological Institute of America) are most trusted. Certificate guarantees quality and affects resale value. Uncertified diamonds are cheaper but risky!

**Diamond Price Ranges**:
- **Diamond Studs (₹15,000-1,00,000)**: Small solitaire studs (0.1-0.5 carat), 14K-18K gold.
- **Diamond Pendants (₹20,000-3,00,000)**: Simple solitaire pendants to elaborate designs.
- **Diamond Rings (₹30,000-5,00,000)**: Including engagement rings. Solitaires cost ₹1,00,000-50,00,000 depending on carat.
- **Diamond Bangles (₹50,000-5,00,000)**: Daily wear lightweight to heavy bridal pieces.
- **Diamond Necklace Sets (₹1,00,000-50,00,000+)**: From simple chains to elaborate bridal sets.

**Lab-Grown Diamonds – The Affordable Alternative!**: Identical to mined diamonds in chemical, physical, and optical properties – but 30-50% cheaper! Grown in laboratories over weeks, they're ethically sourced and eco-friendly. Perfect for budget-conscious buyers wanting larger diamonds. Brands like Limelight, DiAi Designs, and Solitario specialize in lab-grown diamond jewellery. Lab-grown diamond coupons offer additional savings.

**Diamond Jewellery Offers**:
- **CaratLane**: Flat 10-15% off during sales, 'Try at Home' service, easy exchanges.
- **BlueStone**: First-order discounts (₹1000-5000 off), flash sales with 20-30% off.
- **Tanishq Diamonds**: Golden Harvest scheme applicable, exchange offers.
- **Online vs Offline**: Online diamond jewellery (CaratLane, BlueStone, Melorra) offers 15-25% lower prices than traditional jewellers due to lower overheads.
- **Wedding/Engagement Season**: Bundle offers on rings + pendants + earrings.

**Diamond Buying Tips**: Prioritize cut over other Cs – cut determines sparkle. For budget buyers: G-H color, VS clarity, Excellent cut offers best value. Consider lab-grown diamonds for larger carats at lower prices. Buy from established brands with buyback policies. Always insist on certification. For investment, solitaires hold value better than small diamond clusters. Clean diamonds regularly (professional cleaning annually) to maintain brilliance.

Platinum & Precious Gemstone Jewellery

Beyond gold and diamonds, platinum and coloured gemstones offer unique beauty and exclusivity! Let's explore these premium categories!

**Platinum Jewellery**: The most prestigious metal! Naturally white, hypoallergenic, rare (30 times rarer than gold), and extremely durable. Platinum jewellery is 95% pure (Pt950 hallmark), compared to 22K gold which is 91.6% pure. Platinum doesn't lose metal when scratched (gold does) – it develops a patina that many find attractive. Perfect for engagement rings and daily wear diamond jewellery.

**Platinum Pricing**: Platinum costs more than gold per gram (currently ₹32,000-35,000 per gram vs ₹6,000-7,000 for gold) BUT platinum jewellery is lighter (density difference). A platinum ring weighs less than gold ring of same size, so price difference is less dramatic than it seems. Platinum jewellery starts at ₹30,000 and goes to ₹5,00,000+ for elaborate pieces.

**Platinum Brands & Offers**: Platinum Guild India partnered with jewellers like Tanishq, Kalyan, PC Jewellers, and online brands. 'Platinum Days of Love' campaign promotes platinum engagement rings. Offers during Valentine's Day and Wedding Season include discounts, free matching pendants, and special packaging. Platinum coupons provide 5-10% off at select jewellers.

**Precious Gemstone Jewellery**: Adding color to your collection!
- **Rubies (Manik)**: Red corundum, most expensive coloured gemstone. ₹10,000-5,00,000+ per carat depending on origin (Burmese most valuable), color, and clarity.
- **Emeralds (Panna)**: Green beryl, valued for rich green color. ₹5,000-3,00,000+ per carat. Colombian emeralds are most prized.
- **Sapphires (Neelam)**: Blue corundum, popular in engagement rings. ₹5,000-2,00,000+ per carat. Kashmir sapphires are legendary.
- **Other Precious Stones**: Yellow sapphire (Pukhraj), cat's eye (Lehsunia), red coral (Moonga), pearl (Moti) – all have astrological significance in India.

**Semi-Precious Gemstones**: Affordable alternatives! Amethyst, citrine, garnet, peridot, topaz, tourmaline, turquoise, moonstone – ₹500-20,000 per carat. Beautiful in silver and fashion jewellery. Trending in contemporary designs.

**Gemstone Buying Guide**: Always buy certified gemstones (IGI, GIA, GRS reports). Treatment disclosure is essential – heated rubies/sapphires are common and acceptable, but must be disclosed. Synthetic/imitation gemstones exist – certification ensures authenticity. Astrological gemstones should be natural and untreated for maximum efficacy (consult an astrologer). Origin affects price – Burmese ruby vs African ruby, Colombian emerald vs Zambian emerald.

**Gemstone Jewellery Offers**: Limited compared to gold/diamond BUT jewellery shows (IIJS, Delhi Jewellery & Gem Fair) offer show-exclusive discounts. Some brands have gemstone-specific promotions during festivals. Custom gemstone jewellery can be negotiated on making charges.

Fashion & Artificial Jewellery - Trendy & Affordable

Fashion jewellery is all about style without breaking the bank! From statement necklaces to delicate earrings, from kundan sets to oxidized silver – artificial jewellery lets you experiment with trends at a fraction of precious jewellery costs. Let's explore this vibrant category!

**Types of Fashion Jewellery**:
- **Kundan & Polki (₹500-50,000)**: Traditional Rajasthani designs with glass stones and uncut diamonds (polki). Bridal sets cost ₹10,000-50,000 versus ₹5,00,000-50,00,000 for real diamond polki.
- **Oxidized Silver (₹200-5,000)**: Tribal-inspired designs, blackened silver finish. Very trendy! Earrings, necklaces, bangles, rings.
- **American Diamond (AD) (₹300-10,000)**: Cubic zirconia set in alloy/gold-plated metal. Mimics diamond jewellery at 1% cost!
- **Meenakari (₹500-15,000)**: Enamel work on metal, colorful and artistic. Traditional Rajasthani craft.
- **Temple Jewellery Style (₹500-20,000)**: Gold-plated brass with traditional motifs. Bharatanatyam dancers and festive wear.
- **Contemporary Fashion (₹200-10,000)**: Modern designs in mixed metals, beads, threads, leather.

**Fashion Jewellery Brands**:
- **Voylla**: India's largest fashion jewellery brand! ₹200-15,000 range. Traditional and contemporary designs. Voylla coupons during sales offer 50-70% off.
- **Zaveri Pearls**: Affordable kundan, American diamond, and bridal fashion jewellery. ₹500-10,000.
- **Sia Jewellery**: Brand available at Shoppers Stop, online, and exclusive stores. ₹300-8,000.
- **Pipa Bella**: Trendy, Instagram-worthy fashion jewellery. ₹200-5,000.
- **Tarinika**: South Indian-inspired temple and traditional jewellery. ₹1,000-20,000.
- **Sukkhi**: Budget-friendly fashion jewellery with trendy designs. ₹200-3,000.

**When to Buy Fashion Jewellery**:
- **Wedding Season (October-February)**: Bridal fashion jewellery, matching sets for bridesmaids and relatives.
- **Festival Season (Diwali, Karva Chauth, Durga Puja)**: Traditional designs.
- **Summer Sales (April-June)**: End of season discounts 40-60%.
- **Diwali Sales**: Massive discounts 50-70% on fashion jewellery online.

**Fashion Jewellery Care**: Artificial jewellery tarnishes faster than precious metal! Keep away from water, perfume, sweat. Store in airtight boxes with anti-tarnish strips. Clean with soft dry cloth – no water or chemicals. Wear after applying makeup and perfume. Remove before sleeping. With care, fashion jewellery lasts 2-5 years.

**Fashion vs Precious – When to Choose What**:
- Daily office wear: Invest in gold/diamond stud earrings, simple chain (will last decades).
- Trend-driven pieces: Fashion jewellery (trends change, no point investing heavily).
- Weddings (your own): Real gold and diamond (heirloom, investment).
- Weddings (others' weddings): Fashion jewellery (many events, need variety, no repeat value needed).
- Travel: Fashion jewellery (no stress if lost).
- Gifting: Gold/silver for close family, fashion for friends and colleagues.
- Investment: Only gold, diamond, platinum hold value. Fashion jewellery is consumption, not investment.

Men's Jewellery - Breaking Stereotypes

Men's jewellery is having a moment! From classic gold chains to modern diamond studs, from traditional wedding bands to trendy bracelets – men are increasingly embracing jewellery. Let's explore this growing category!

**Traditional Men's Jewellery**:
- **Gold Chains (₹30,000-3,00,000)**: Classic 24-30 inch chains in various link styles. Men's chains are thicker and heavier than women's. Popular designs: rope chain, curb chain, Figaro chain.
- **Gold Rings (₹15,000-1,00,000)**: Signet rings, simple bands, statement rings with motifs. Heavy gold rings (8-15 grams) are preferred.
- **Gold Kadas/Bangles (₹40,000-2,00,000)**: Traditional Sikh and Punjabi wedding jewellery. Heavy (30-50 grams), ornate designs.
- **Diamond Studs (₹30,000-3,00,000)**: Single diamond earring (popular in hip-hop culture) or small studs.
- **Watches**: While not strictly jewellery, luxury watches (₹50,000-50,00,000) are men's primary accessory investment.
- **Religious Jewellery**: Gold/silver pendants with religious motifs (Om, Cross, Ek Onkar, Ganesh). ₹5,000-50,000.

**Modern Men's Jewellery Trends**:
- **Bracelets (₹500-50,000)**: Leather, beads, silver, gold, or mixed materials. Stacking multiple bracelets is trendy.
- **Minimalist Rings (₹500-20,000)**: Thin bands in silver, platinum, or gold. Worn on multiple fingers.
- **Chain Necklaces (₹500-30,000)**: Thinner chains in silver or gold-plated brass. Modern styling.
- **Ear Piercings**: Single stud or small hoop. Increasingly acceptable in professional settings.
- **Platinum Wedding Bands (₹40,000-1,50,000)**: Preferred over gold by modern grooms.
- **Men's Diamond Rings (₹50,000-5,00,000)**: Statement rings with small diamonds.

**Men's Jewellery Brands**:
- **Traditional**: Tanishq, Kalyan, PC Jewellers have dedicated men's collections.
- **Modern/Online**: BlueStone, CaratLane have good men's sections.
- **Fashion**: Voylla has affordable men's bracelets, chains, earrings.
- **International**: Swarovski, Fossil, Tommy Hilfiger offer men's accessories.
- **Silver Specialists**: Tribhovandas Bhimji Zaveri (TBZ) has excellent silver and gold men's chains.

**Men's Jewellery Offers**: Wedding Season promotions (October-February) include men's jewellery bundles. Father's Day (June) sees promotions on men's jewellery. Many jewellers offer 'Groom Packages' with matching chain + ring + kada at bundled pricing.

**Buying Tips for Men**: Quality over quantity – invest in fewer, better pieces. Match metal color to watch and belt buckle (yellow gold watch = gold jewellery, silver/steel watch = platinum/silver/white gold jewellery). Size matters – men's jewellery should be substantial, not dainty. Comfort is key – you'll wear daily pieces for 12+ hours. For wedding bands, consider platinum for durability or 18K gold for tradition. Don't overdo it – 1-2 statement pieces are enough.

Top Jewellery Brands & Platforms in India

Where you buy jewellery matters immensely – trust, quality, variety, and buyback policies differ significantly! Let's explore the best jewellery brands and platforms:

**1. Tanishq (Tata Enterprise)**: India's most trusted jewellery brand! Over 400 stores across 200+ cities. Strengths: Trust (Tata brand), Hallmark guarantee, Karatmeter testing in-store, transparent pricing, Golden Harvest savings scheme, buyback policy (give 100% gold value on exchange, making charges vary). Price range: Mid to premium (making charges ₹800-1500/gram). Offers: Zero making charges during Akshaya Tritiya/Diwali, festival discounts, exchange offers. Best for: Wedding jewellery, investment pieces, those prioritizing trust over budget.

**2. CaratLane (Tanishq Subsidiary)**: Online-first diamond and gold jewellery! Strengths: 'Try at Home' service (free home trial), easy exchanges, 15-day returns, competitive pricing, contemporary designs. Over 200 stores + online. Price range: ₹10,000-5,00,000. Offers: Flat 10-15% off during sales, first-order discounts, exchange bonuses. Best for: Diamond jewellery, modern designs, convenient shopping.

**3. BlueStone**: Online diamond jewellery pioneer! Strengths: 'Try at Home', customization, competitive prices (30% lower than offline jewellers), lifetime exchange policy. Over 150 stores + online. Price range: ₹15,000-5,00,000. Offers: First-order ₹1000-5000 off, flash sales, referral bonuses. Best for: Diamond engagement rings, modern diamond jewellery, budget-conscious buyers.

**4. PC Jewellers**: Value-focused trusted brand! 100+ stores primarily in North India. Strengths: Competitive making charges, good buyback policy, wide variety. Price range: Budget to premium. Offers: Zero making charge promotions during festivals, 'Gold Harvest' savings scheme. Best for: Value seekers, North Indian customers, traditional designs.

**5. Kalyan Jewellers**: South India's largest jewellery retailer! 200+ stores across India and Gulf. Strengths: Traditional designs, especially temple and antique jewellery, 'Kalyan Special' gold biscuits, wide bridal collection. Brand ambassadors: Amitabh Bachchan, Katrina Kaif. Offers: Festival discounts, exchange offers, savings schemes. Best for: South Indian traditional jewellery, bridal sets, temple jewellery.

**6. Malabar Gold & Diamonds**: Fastest-growing jewellery chain! 300+ stores across 10 countries. Strengths: 'One India One Gold Price' (uniform pricing across India), good exchange policy, 25+ brands under one roof. Offers: Zero making charges during festivals, 'Golden Decade' offers. Best for: International customers (stores in UAE, Singapore, Malaysia), variety seekers.

**7. Voylla**: Fashion jewellery leader! Online + 300+ stores. Strengths: Affordable fashion jewellery (₹200-15,000), trendy designs, bridal fashion jewellery. Offers: Massive discounts 50-70% during sales. Best for: Fashion/artificial jewellery, trendy pieces, budget shopping.

**8. Local Family Jewellers**: Don't ignore traditional jewellers! Strengths: Personalized service, flexible making charges (negotiable!), custom designs, relationship-based trust. Disadvantages: No hallmark standardization (verify yourself!), limited designs, no online presence. Best for: Customized designs, established relationships, negotiation opportunities.

**Platform Selection Strategy**: For trust & buyback – Tanishq. For diamonds – CaratLane, BlueStone. For value – PC Jewellers, local jewellers. For traditional South Indian – Kalyan, GRT. For fashion jewellery – Voylla. For international shopping – Malabar Gold. ALWAYS check PromoCodeLelo before purchasing – we list offers from all major jewellers!

Jewellery Shopping Tips & Savings Strategies

Jewellery is a significant purchase – a few smart strategies can save you lakhs! Here are expert tips for jewellery shopping:

**Timing Your Purchase**:
- **Gold Rate Monitoring**: Gold prices fluctuate daily. Track rates for 2-4 weeks before large purchases. Buy on dips. Use apps like Gold Price India or follow financial news.
- **Festival Offers**: Akshaya Tritiya (April-May), Diwali/Dhanteras (October-November), Wedding Season (October-February) have best offers – zero making charges, free gold coins, cashback.
- **End-of-Season Sales**: Jewellers clear inventory in January (after wedding season) and July-August (monsoon slack season) – negotiate for 5-10% discounts.
- **Avoid Peak Wedding Dates**: Making charges are non-negotiable during peak dates (November-December). Buy 2-3 months early for better deals.

**Making Charges Negotiation**:
- Making charges ARE negotiable (unlike gold rate which is fixed).
- Start by asking 'What's your best making charge?'
- Compare with competitors – show quotes from other jewellers.
- Pay cash (avoid card payment charges) – sometimes gets additional 1-2% discount.
- Bulk purchase (multiple items) gives negotiation power.
- For custom designs, negotiate making charges upfront.

**Exchange & Buyback Policies**:
- Understand buyback policy BEFORE purchasing!
- Tanishq: 100% gold value on exchange (making charges lost), 85-90% gold value on cash buyback.
- PC Jewellers, Kalyan: Similar policies – better exchange rates than cash buyback.
- Local jewellers: May offer 95-100% gold value for regular customers, but trust is essential.
- Sell to the SAME jeweller for better rates – they value repeat customers.
- Keep invoices and hallmark certificates safely – required for buyback.

**Smart Purchase Decisions**:
- **22K vs 18K**: 22K for plain gold (better resale value). 18K for diamond-studded (stronger setting, diamonds don't fall). 14K for fashion gold jewellery (more affordable, mixed with other metals).
- **Weight vs Design**: Lightweight designs (using less gold) cost less total but have higher per-gram cost (making charges spread over less gold). Heavy pieces have lower per-gram total cost but higher absolute price.
- **Machine-made vs Handcrafted**: Machine-made has lower making charges (₹300-800/gram) but limited designs. Handcrafted has higher making charges (₹1000-3000/gram) but unique designs and better finish.
- **Certified vs Uncertified (Diamonds)**: ALWAYS buy certified diamonds (IGI/GIA). 10-15% premium is worth it for quality assurance and resale value.

**Storage & Maintenance**:
- Store gold separately (scratches easily). Use soft cloth bags or individual compartments.
- Clean gold at home: mild soap + warm water, soft brush. Professional cleaning annually.
- Diamond care: Avoid touching diamonds (oils reduce sparkle). Clean with soft brush and mild soap. Professional cleaning every 6-12 months.
- Silver care: Anti-tarnish strips in storage boxes. Silver polish for cleaning tarnished pieces.

**Insurance & Documentation**:
- Insure expensive jewellery (₹5,00,000+). Add to home insurance or get separate jewellery insurance.
- Photograph each piece and keep with invoice for insurance claims.
- Valuation certificate for insurance (get from certified valuer).
- Update valuation every 3-5 years as gold prices increase.

**Common Mistakes to Avoid**:
- Buying without hallmark (purity issues, lower resale value).
- Not negotiating making charges.
- Not understanding buyback policy before purchase.
- Buying during peak wedding dates (highest prices, lowest negotiation power).
- Not comparing prices across jewellers.
- Buying diamond jewellery without certification.
- Over-insisting on 'investment' while buying design-heavy pieces (making charges are sunk cost, only gold value recovers).

FAQs - Jewellery Coupon & Shopping Questions

**Q: Are jewellery coupons applicable on gold rate?**
A: No! Coupons and offers apply to making charges, not gold rate. Gold rate is market-determined and non-negotiable. Offers like 'Zero Making Charges' or '50% Off on Making Charges' save 8-15% on total price.

**Q: Is online jewellery safe to buy?**
A: From established brands (CaratLane, BlueStone, Tanishq online) – absolutely safe! They provide hallmark certification, IGI/GIA diamond certificates, buyback policies, and easy returns. Avoid unknown websites. 'Try at Home' services let you see before buying.

**Q: Which is better – Tanishq or local jeweller?**
A: Tanishq = trust, hallmark guarantee, transparent buyback, higher making charges, lower negotiation. Local jeweller = relationship, negotiable making charges, custom designs, trust depends on individual jeweller. For expensive purchases, Tanishq's trust factor provides peace of mind. For small items and established relationships, local jewellers offer value.

**Q: How much making charge is reasonable?**
A: Machine-made simple designs: ₹300-800/gram (negotiate to ₹250-500). Semi-machine/intricate designs: ₹600-1200/gram (negotiate to ₹400-900). Handcrafted heavy designs: ₹1000-3000/gram (negotiate to ₹700-2000). During 'Zero Making Charge' offers, you pay only gold rate + GST – best deal!

**Q: Is diamond jewellery a good investment?**
A: Only solitaires (large single diamonds) hold investment value. Small diamond clusters depreciate 30-50% upon purchase (making charges lost, diamonds have lower resale than gold). Buy diamond jewellery for wear, not investment. For investment, stick to gold biscuits/coins or diamond solitaires with IGI/GIA certificates.

**Q: What's the difference between Polki and Jadau?**
A: Polki = uncut diamonds set in gold using silver foil, no backing. Jadau = technique where polki (uncut diamonds) and other stones are embedded into gold using lac (resin) and gold foil. Both are traditional, expensive, and gorgeous. Fashion polki/jadau uses glass/cubic zirconia instead of real uncut diamonds.

**Q: Can I return/exchange gold bought from one jeweller at another?**
A: Yes, but you'll lose 15-25% value! Other jewellers will test purity and offer lower rates. Best to exchange at the original jeweller for best value. Tanishq, CaratLane, and major brands accept other jewellers' gold but at lower rates than their own brand exchange.

**Q: Is 22K or 18K better for daily wear?**
A: 22K for plain gold chains, bangles, simple rings (higher gold content = better value). 18K for diamond-studded pieces, intricate designs (stronger alloy holds diamonds better, more durable for daily wear). 14K for fashion gold jewellery (more affordable, durable, but lower gold content).

**Q: How do I know if my gold is hallmarked?**
A: Hallmarked gold has: BIS logo, purity (916 for 22K, 750 for 18K), jeweller's identification mark, and hallmarking centre's mark. Use BIS Care app to verify hallmark. Non-hallmarked gold can be tested at hallmarking centres (₹200-500 per piece).

**Q: Are there EMI options for jewellery?**
A: Yes! Most jewellers offer EMI through Bajaj Finserv, HDFC, ICICI credit cards. 3-12 months No Cost EMI often available during promotions. Some jewellers have in-house EMI schemes. Gold savings schemes (monthly instalments) are also EMI-like but earn gold, not debt!